2021
Client: Crispy Rice
By: Slym B.
Branding
Art Direction
Visual Identity
Brand Guidelines
Motion Design
Restaurant
Advertising
Advertising graphics & visual identity (Selection)
The visual world mixes street signage typography, a saturated palette and hand-drawn illustrations: it keeps the Thai pulse while staying readable at metro speed, where the communication actually happens.
Menuboards
Photography direction and layout designed for in-store screens: hierarchy legible from across the room, dish hero front and center, prices instantly readable. The goal isn’t decoration, it’s shortening the decision time.
Motion design
A series of short 9:16 videos for the signature dishes, calibrated for social formats. Loop, fast pace, single shot: each video delivers in under five seconds.