Use cases
A few use cases among others, to help you place your need, followed by a glimpse of our work.
A good idea is not enough, it still has to become visible. We frame the project, find the right sign and build an identity that gives it a clear presence.
Your product works but your visual identity dates back to the early days. We build a logo, brand guidelines and coherent assets to align the image with its real quality.
Your identity is clear; it now needs consistent applications. We define the compositions, rules and assets that help it stay recognisable over time.
You have the right people but no one holding a shared visual line. We step in to frame signs, references and trade-offs that make the work coherent.
AI opens up many directions, and can quickly create noise. We use it as an exploratory medium for images and films, held by art direction rather than novelty.
Each asset may work in isolation, but the whole no longer tells the same brand story. We restore a clear visual grammar, from the logo to compositions and everyday use.
Before producing, you need to understand what the brand should say and make people feel. We cross context, references and possible territories to set out a clear creative direction.
A new activity has to be visible and credible from day one. We build the identity, signs and images that give the launch a clear, coherent presence.
A few selected projects, among others, to give a glimpse of our work. Web cases shown here are historical: they document ArtDirector's role in art direction, identity or interface according to the project, and do not represent a current development offer.
Launch a credible, recognizable monitoring outlet for cybersecurity and web development, with a strong identity and a steady output of cover art, without a dedicated creative team.
Historical project. ArtDirector's role: complete visual identity, editorial art direction and cover direction finalised in Photoshop. The web elements document the project's context, not a current development offer.
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Create the name and identity of an eco-friendly construction company, with a constraint set by the client, blue as the brand color, whose exact shade had to be found.
Design of visual identity and naming for an eco-responsible construction company, with a focus on environmental values and message clarity.
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Rebrand a smartphone accessories brand that had become dated and below the project's ambition, name the future product lines and set a forward-looking art direction with complete brand guidelines.
Support for Phoneside, a smartphone accessories startup, in developing its brand identity: logo creation, graphic charter, packaging design and product presentation materials. Strategic support was also provided to consolidate growth and strengthen market positioning.
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Translate the raw, authentic world of a grill restaurant into a recognizable, appetizing identity.
Creation of a visual identity and logo for a Parisian restaurant specializing in grilled food, with a design reflecting its authentic and wild culinary universe.
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Build the entire visual identity of a Thai fusion street food restaurant around an existing logo, designing the full brand guidelines and their applications.
Visual identity design (excluding logo) for a Thai fusion street food restaurant.
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Imagine the entire world and art direction of a national fast-food franchise, combining them with marketing operations for consistency across every medium.
Art director and senior graphic designer at O'Tacos for five years: visual communication across all media, from branding and graphic design to motion design and video post-production. A contribution to developing a street visual language, inspired by pop culture, later picked up by other players in the sector.
View projectA conversation to frame the intention, the visual universe, the scope and the deliverables.