O'Tacos Corporation

Art director and senior graphic designer at O'Tacos for five years: visual communication across all media, from branding and graphic design to motion design and video post-production. A contribution to developing a street visual language, inspired by pop culture, later picked up by other players in the sector.

2015-2020
Client: O'Tacos Corporation
Slym B. By: Slym B.
Branding Visual Identity Art Direction Packaging Motion Design Restaurant Advertising

Mascots & Advertising Spoofs (Selection)

A few advertising spoofs based on the mascots created for the brand, set in pop-culture worlds (movie posters, spoof covers, etc.). A playful way to extend the brand's offbeat tone and engage its community.

These creations reinforced the brand's identity while creating a direct link with its community, highlighting its offbeat tone and interest in popular culture.

Advertising Graphics & Visual Identity (Selection)

A selection of advertising visuals pairing the mascots with the brand's products, produced alongside the management to serve the brand image.

Results

This work helped to:

  • Refresh the brand's visual communication for a wide audience
  • Establish a street graphic language, later picked up by other players in the sector
  • Build a solid visual identity base, supporting future iterations and extensions
  • Establish a recognizable identity that supported the brand's growth over this period