Phoneside®

Support for Phoneside, a smartphone accessories startup, in developing its brand identity: logo creation, graphic charter, packaging design and product presentation materials. Strategic support was also provided to consolidate growth and strengthen market positioning.

2024
Client: Phoneside
Slym B. By: Slym B.
Branding Art Direction Logo Visual Identity Brand Guidelines Naming Motion design Packaging Advertising

Logo and Visual Identity Design

Creation of the graphic identity and a unique logo for an innovative accessories manufacturer awarded at the Lépine competition.

Packaging Design & Product Naming

For the packaging design and product naming, an approach combining modernity and functionality. The packaging design embodies a sleek and innovative style, crafted to highlight product technicality and elegance. The product names result from in-depth reflection aimed at capturing each range's essence while reinforcing the brand's unique identity.

Visual Identity Design (Selection)

The new visual identity stands out with an avant-garde and futuristic style, reflecting innovation and technological accessibility. Every detail was carefully crafted to embody the continuous evolution of the smartphone accessories market.

Results

This comprehensive identity development enabled Phoneside to:

  • Position itself as an innovative player in the smartphone accessories market
  • Create visual consistency across all customer touchpoints
  • Reinforce the perception of premium quality for its products
  • Facilitate distribution through new sales channels